A Blog is the center of your online marketing “wheel.” To discuss the Blog effectively, we really need to talk about “attraction marketing” as well. Attraction marketing is a tried and true method of growing your business. The simple fact is that people will not do business with you if they don’t like or trust you.

What attraction marketing means online is that people will come to know you, like you and trust you, and they have a need for what you are offering, then they may do business with you.

With social networking sites like facebook and MySpace, these are becoming increasingly popular for people to find out more about you, who your friends are, what people think of you etc. etc. It is also a great big party where people can just hang out and talk.

With a blog, you have much more control over the content that people see. You can post additional information about you and your product. People can comment on those products.

With your blog you can “point” to anywhere else on the web that you want your participants to go. You can point to your primary program, back to MySpace, Facebook, or wherever. If all your social networking sites point to your blog, where people can get even more indication of your area of expertise, and get to know you personally then they are much more likely to do business with you.

Your blog can then kindly direct your “followers” to your main company website, order page, or they can sign up on your autoresponder. Anyway that you want to market, you need to use your Blog as a center of the marketing hub.

Many experts are encouraging the use of Wordpress.org. This is a little more complicated than it’s sister Wordpress.com. For the novice, the easiest set up is with blogger. If you this (mostly free) resource, it may be just the piece of the puzzle that you are missing for your line marketing efforts.